[NIFL-4EFF:2798] RE: ESOL Customer Service Skills

From: Karen Jones (Karen.Jones@linnstate.edu)
Date: Wed Aug 04 2004 - 15:35:21 EDT


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From: "Karen Jones" <Karen.Jones@linnstate.edu>
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Subject: [NIFL-4EFF:2798] RE: ESOL Customer Service Skills
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New Readers Press has a few materials about workplaces that are
developed for ESOL students.  They are not a full curriculum, and they
are more general than customer service, but they might be a useful
resource for your course. There is a new picture-dictionary of sorts
that comes with tapes, a beginning English book called something like
"At work in the US" and an intermediate book called "On-the-job
English." There is also a small reading anthology that tries to put work
in a larger context and would fit activities with role maps as well as
interpersonal and lifelong learning skills. I think it is called "More
than a Job." 

One thing I might suggest is a few field trips or homework assignments
structured to observe how customers and people who are making requests
habitually act in the USA; cultural ways differ.  Often students I have
worked with on workplace English thought they were observing rudeness
when it wasn't rudeness by USA standards, just brisk, casual, passing
contact.  Other times they thought the customer service person should be
teaching the customer a lesson, something most native born USA customers
are not expecting. "Slow service" is a cultural construct, as is
precision in opening and closing times. We also worked on what to do
when the customer couldn't understand them - rephrase, write down, use
gestures, point to an ad, call a supervisor, etc. "Speak so others can
understand you" is an issue even when customers are trying to be
cooperative. And we did have to work on what to do when a customer is
rude, but helping students distinguish between rude and "that's just how
Americans do things" always seemed helpful. 

Karen Jones
Missouri


-----Original Message-----
From: Melinda Thomsen [mailto:mthomsen@lagcc.cuny.edu] 
Sent: Wednesday, August 04, 2004 11:38 AM
To: Multiple recipients of list
Subject: [NIFL-4EFF:2796] Customer Service Skills

We are starting up a Customer Service Skills course for ESOL students. I
am looking for curriculum that would be appropriate and with a focus
(naturally) on EFF standards. The students are intermediate level, BEST
/ NYS levels 4,5 & 6.

Thanks very much for your help

Melinda Thomsen
Vocational ESOL Instructor
Center for Immigrant Education and Training
LaGuardia Community College
New York


>>> MWPotts2001@aol.com 7/29/2004 8:03:56 PM >>>
Colleagues,

This is a cross-posting from the AAACE list.  The discussion has been
focused 
on the public understanding of literacy.  Regie Stites is the author of
this 
post.

All the Best,
Meta Potts, Moderator 4-EFF List
Glen Allen, VA


In a recent posting, John Comings notes that: "NCSALL research that is

still in progress is providing some tentative findings that indicate 
that: for some of our students our programs can help them increase
their 
literacy skills as measured by standardized tests but for others we can

help them expand and broaden their reading practices. That is, we can 
help them use their existing skills to more effectively, or even begin

to, accomplish literacy tasks that are important to them."

John goes on to suggest further exploration of the question of whether

two types of services might be needed: one type "builds literacy
skills" 
and "might be better organized around a components-based skill building

curriculum" and another type "builds capacity to accomplish (literacy)

tasks" and "might be better organized around an EFF-like curriculum."

The NCSALL research that John describes will undoubtedly have important

implications for adult literacy services, but I think the distinction 
that John makes between a "skill building curriculum" and an "EFF-like

curriculum" needs some clarification. 

Over the past several years, the EFF Assessment Consortium and the EFF

Reading Project have worked very hard to integrate evidence-based 
research on the teaching of reading (including "component-based skill 
building") into our guidance for standards-based teaching and
assessment 
on the EFF Standard Read With Understanding.   

The aim of EFF is to integrate the teaching of skills with the 
application of those skills to real world tasks.  The best "EFF-like 
curriculum" for reading that I can envision balances a purposeful and 
contextualized approach to reading instruction and assessment with 
research-based strategies for skill building in alphabetics, fluency, 
vocabulary, and text comprehension.

For more information on teaching and assessment on EFF Standards, see 
the EFF Teaching/Learning Toolkit at http://eff.cls.utk.edu/toolkit/
and 
the EFF Assessment Resource Collection at
http://eff.cls.utk.edu/assessment/ 

More detailed information on the EFF Reading Project can be found on
the 
Web at http://www.nifl.gov/partnershipforreading/family/eff/effrp.html


Regie Stites, Ph.D.
Program Manager, Literacy and Lifelong Learning Program
Center for Education Policy
SRI International
333 Ravenswood Avenue
Menlo Park, CA 94025
ph  (650) 859-3768
fax (650) 859-3375
regie.stites@sri.com 


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